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Baseline Survey – Baseline Assessment – Baseline Study – Need Assessment Consultant | Consultivo helps private & public sector companies, trusts, foundations & implementation agencies to identify the baseline profile of their development projects.

The scientifically defined baseline helps to monitor and evaluate the output, outcome and impact of CSR on the designated areas of concern.

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Methodology

Baseline Survey or Baseline Study for CSR – Development Project

Baseline assessment or need assessments are generally carried out to identify the ground reality and the material issues of the society for a particular geo-location and scope of work.

Generally a survey includes the following steps:

A. Finalization of project scope, objective, locations and target segment of society

B. Baseline Survey design including survey tools

C. Identification, training, Calibration and Deployment of implementation team

D. Primary data collection (survey, focus group, interview) and secondary data collection (research, data mining) including data validation and back checking

E. Data analysis, interpretation and logical conclusions

F. Baseline Assessment Report Preparation with depiction of ground reality, material issues and possible intervention areas

G. Communications

There are various tools in qualitative and quantitative field methodologies.  The qualitative are short and cost effective and have a quick turn out while quantitative takes a much longer time and cost implications are higher. A suitable combination is preferred while carrying out baseline assessment project.

The qualitative methodologies include focus groups, in depth interviews, observations surveys, and count surveys. The quantitative include questionnaire based survey with adequate number of respondents.

Wherever possible photographs, audio & video recording and case studies are used for a clearer understanding of the issues involved and giving possible remedies to compensate damage to the people and planet.

As a development or impact project baseline survey consultant, we ensure independent views and analytic insights.

Curiosity zone

Definition of Baseline Survey or Need Assessment Survey

In the world of Development or Impact Investment or Corporate Social Responsibility (CSR), a Baseline Survey is a study that is done at the beginning of a project to collect information/set of data (like the socioeconomic conditions, living standards, and livelihoods of project-affected communities) on the status of a subject before any planned intervention.

For all practical purpose, Baseline Survey or Baseline Assessment or Baseline Study are different nomenclature of the same activity.

Baseline implies that the data will be used as a reference to define preexisting conditions for future monitoring of impacts and the effectiveness of measures to improve living standards and livelihoods.

It is the starting point of the Project Monitoring and Evaluation (M&E) and CSR Impact Assessment.

Why we require a Baseline Survey or Need Assessment Survey

Baseline survey or baseline assessment means trying to assess the existing state of affairs of the project, people, environment, business and demographic information of the selected village, town or district covering the affected project area.

The benefits of a baseline survey is multi-fold.

  1. Provides a comprehensive understanding of pre-project socio-economic conditions
  2. It is used as a benchmark against which the results of your subsequent or end line surveys can be compared to estimate the impact of your interventions.
  3. Baseline studies also help us determine the priority areas of projects in the very beginning. So, many times, it also includes need assessment survey. Capturing the right data from the field before your intervention begins can determine the alignment between aspects of your target population and your objectives.
  4. Baseline assessments are required by funding organizations or partners in order to ensure the optimal use of their resources.

As a Baseline Survey Consultant, Consultivo delivers end to end services in CSR field.

Independent Baseline Survey by Consultivo

As an Independent Third Party Consulting Firm or Baseline Survey Consultant, Consultivo can help you to design, develop and execute Baseline Surveys for your development, impact investment or CSR projects.

Our surveys are based on scientific methods in line with national & international standards, using latest technologies and competent resources. Each survey outcome is reported with transparency, independence and communication techniques (like data visualisation, analytics etc.).

The principles are uniform across the world for any baseline assessment of a development project. In practice, there are many practical challenges which are mostly project specific. Following are few which remain common for most of the projects:

  1. Design of the survey keeping the right alignment with the objectives of the development project, ground realities and stakeholder interests
  2. Sampling plan plays a very vital role in the entire socio-economic survey process. The sample of respondents to be covered must be representative of all types of stakeholders under the proposed CSR intervention residing or affected in the catchment area of the project.
  3. Plan for follow-ups is a real challenge but can be a key success factor if executed properly.
  4. Identification and determination of material issues through data analytics and interpretation
  5. Hard ground realities like topography, difficult to deal with respondent groups, political pressures, insurgency etc.
  6. Transparency, independence, disclosures, ethical issues
  7. Communications through a professional quality report which should contain right uptake for different interested parties (as planned)

The Need Assessment Survey or a Baseline Survey

The Need Assessment Survey is also done as an additional feature in the baseline assessment to know where they stand at the moment and what are their requirements or needs to improve it further.

Usually, such a baseline assessment should be done before starting any project, initiative, concept in the catchment area.

There are several ways in which this baseline survey can be carried out.

Primary Research: However, this is just not adequate.  We need to collect factual and need-based assessment by way of personal interviews of the beneficiaries or families through a structured questionnaire.

Secondary Research: They include information gathering from Govt. records on population, employment, agriculture, business, industry, etc. and various relevant websites of the Chamber of Commerce, Industry Association, published information through articles, etc. which are available in the public domain.

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Role of Consultivo as a Baseline Survey Consultant

Consultivo conducts Independent Baseline Studies or Need Assessment for CSR and development projects of companies & trusts. Baseline study helps them to identify the real need on the ground by engaging with the stakeholders and subsequently intervene with suitable & impactful Sustainable CSR Projects.

The Baseline assessment is also used to measure the impact after the implementation of the project.

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